The FRIDAY Journal
Notes on shopping, taste and being known.
Essays and updates from the people building personal intelligence. No noise. Occasionally useful.
Featured · Explainers
What is an AI shopping assistant? A plain-English guide
The phrase now covers three very different things, and billions of dollars are chasing all of them. What each one actually does, who each works for, and the questions worth asking first.
UK
The UK shopper's guide to AI shopping tools
Most AI shopping tools are built for American malls. What they miss about British shopping — sizes, pounds, your legal rights — and what to check before you rely on one.
How-tos
How to search every clothing shop at once
Twenty tabs, twenty search boxes, twenty definitions of “slim fit”. The methods that actually work for cross-store search — from Google operators to purpose-built tools — and what each one costs.
Privacy
How do free shopping extensions make money?
Coupon finders, price trackers, cashback bars — all free, all watching you shop. The business models behind them range from perfectly fair to the subject of court cases and regulator fines.
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